Pactive — Powering
a Sustainable Future

The Project

Pactive, a sustainability and energy solutions company, combines passive and active strategies to create more sustainable buildings and operations. The rebrand positions Pactive as efficient, up-to-date, and confident, while making its technical expertise feel more human and approachable. Built around the idea of “Enduring Value,” the brand looks towards a smarter, more sustainable future.

The Design

The visual identity is clean, precise, and structured. The minimal wordmark uses + and − forms inspired by positive and negative electrical polarities, reinforcing the concept of maximising impact while minimising footprint. These symbols extend into a flexible graphic device and set of patterns, with scalable variations designed for different applications.
A predominantly black and white palette creates a rational, adaptable foundation, helping minimise the brand’s footprint across digital and print media, while bright yellow brings energy, optimism, and a distinctive point of difference. Warm, focused photography balances the technical nature of the identity with a more human and approachable feel.

My Role

Part of the design team, contributing to:

• Competitive audit & opportunity mapping
• Conceptual exploration
• Visual language development
• Brand applications
• Animation of the visual assets and applications